When we began planning this session I was so excited to dig into all the pieces of Madelaine's brand. She was at a pivotal moment of not fully knowing what her brand vision was and through our questionnaire was able to get clarity on her direction and how to show up visually in her business.

Some things that we're important for us to incorporate in her Branding Project was downtown Moncton where her clinic is based, her day to day in the clinic, slow living and connection with nature, nourishing foods that she often talks about in clinic and on social media.

I then let my creativity do the work and the ideas spin in my head for a few days before putting together a project plan document that included 3 different locations split into separate days.

We started by documenting her calming clinic space at The CoWell Centre. Her day to day routines and how she prepares the space to be calming and healing.

We then ventured around downtown Moncton stopping in a few different spots including Cafe X for some coffee and cozy vibes.

Our next session took us out of the city to The Green Pig Market and then further on to Havelock where we embraced the sounds of the crickets and were joined by some friendly goats who drank out of her tea mug when we looked away for a moment.

The sun perfectly set and gave us the prettiest golden hour.

Our third location was at her house where we leaned into her everyday life, the garden, some movement in the backyard and a tea ceremony in her kitchen.

I also brought a point & shoot camera to this session and I'll add some of those photos in at the end of this.

Throughout all the locations we captured a variety of photos and videos, the main focus of the videos was to create content for social media.

Focused redhead woman in striped tee typing on laptop at desk in warmly lit cozy bedroom.
Woman typing on a gold laptop at a wooden desk with a warm lamp in a cozy room.
Woman in striped shirt blowing on a sage smudge stick in a warmly lit room.
Close-up of hands holding a burning sage smudge bundle in a cozy living space.
Woman in black and white striped top holding tarot cards behind her back with a bracelet.
Sage smudge stick and feather resting in an abalone shell beside a warm glowing lamp.
Woman in striped shirt examining tarot card decks in a warmly lit bedroom.
Hands resting over spread tarot cards on a wooden table with a deck nearby.
Smiling woman in black top and jeans walking in front of a bright pink storefront.
Smiling woman in black puff-sleeve top with green crystal pendant standing by white wall.
Woman in black blouse and jeans sitting on brick building steps with a red handbag.
Young woman in black top sipping coffee at a stylish cafe booth with floral wallpaper and round mirror.
Woman enjoying a hot drink by sunlit cafe window surrounded by lush plants and white orchids.
Young woman in striped shirt making a massage table in a cozy wellness treatment room.
Woman in black top and jeans walking past a pink storefront on a brick sidewalk.
Smiling woman in white outfit and cowboy boots walking outside a sunny farm market store.
Young woman browsing fresh vegetables and carrots at a rustic indoor farmers market.
Woman in white outfit and cowboy boots shopping for fresh produce at a vibrant farm store.
Woman in white dress balancing on large tires in a sunny green cornfield landscape.
Smiling woman in cream blouse and white shorts walking with goats on a sunny farm path.
Woman in white top sitting on a blanket in a lush green meadow during golden sunset.
Woman in white lace top and green Hunter boots holding a ceramic mug outdoors on a blanket.
Young woman in white lace blouse drinking from a mug while sitting on a blanket in a sunny meadow.
Woman in white dress and green Hunter boots lying on a blanket reading a book in a lush green field.
Woman lying on a light blue blanket in green grass reading a book with a coffee cup nearby.
Smiling woman in white blouse applying skincare while looking in a small round mirror outdoors.
Close-up of woman in white lace top applying green facial acupuncture needles outdoors in nature.
Young woman with facial acupuncture needles wearing a white top sitting in a sunny green garden.
Woman in white matching set holding a small cup standing in a green field at golden hour sunset.
Woman in white top and shorts with green Hunter boots standing in a meadow holding a mug at sunset.
Woman in white dress and green Hunter boots holding a blanket in a sunlit field with grazing goats.
Young woman in white dress and black boots dancing in a lush green meadow at golden hour.
Woman in white dress and black boots walking through a sunlit green field with trees.
Young woman holding a cup standing by a rustic wooden shed with a white goat at sunset.
Woman in white outfit standing beside a charming wooden shed decorated with a sunflower at dusk.
Smiling woman holding a mug while a white goat grazes beside her near a wooden structure.
Woman in white dress walking along a rural path with three white goats near a barn.
Young woman interacting with white goats on a sunny dirt road beside a large farm building.
Young woman in white shorts set holding a cup on a rural dirt road at golden hour.
Woman in white outfit shielding her eyes from the sun on a dirt road with a goat nearby.
Smiling young woman in a ruffled plaid blouse holding willow branches in a lush green park.
Woman in lavender blouse and black pants standing under weeping willow tree in lush green garden.
Young woman in plaid top kneeling beside green bean plants on garden trellis in sunlit backyard.
Close-up of woman in gingham shirt tending to green bean plants on white garden trellis.
Woman in plaid shirt harvesting dark green cucumber from vegetable garden in warm sunlight.
Woman in linen blouse with arms outstretched standing on grass in front of pine forest.
Woman in taupe blouse raising one arm upward while standing on green lawn beside pine trees.
Woman in gingham blouse posing with arms extended in grassy clearing surrounded by pine forest.
Woman in pink gingham top kneeling beside raised vegetable garden bed in golden evening sunlight.
Woman in taupe ruffled blouse sitting on grass beside raised garden beds in dappled sunlight.
Young woman in plaid ruffled blouse standing at dining table with ceramic tea set indoors.
Smiling young woman in gingham blouse leaning on chair at dining table with tea set in bright kitchen.
Woman in gingham blouse pouring hot water from white and gold kettle into ceramic teapot on wooden tray.
Close-up of white gold kettle pouring water into green ceramic teapot on wooden tea tray with woven mat.
Young woman in gingham shirt holding glass teacup while gazing out window with tea set on table.
Young woman sitting cross-legged on bed reading book in cozy bedroom with warm chandelier lighting.
Smiling young woman sitting on bed with fluffy white dog in warmly lit bedroom with rattan headboard.
White wall shelf with heart hooks displaying ballet pointe shoes, mugs, and decorative items on pink wall.
Young woman in white dress and pointe shoes performing ballet jump in pink bedroom with shelf decor.
Young woman in white dress sitting on bed tying ballet pointe shoes in softly lit pink bedroom.

 

the photos below are from the point and shoot camera.

 

Young woman in gingham ruffle blouse and black wide-leg pants standing under weeping willow tree outdoors.
Young woman in gingham ruffle blouse and black pants standing outdoors near a weeping willow tree.
Woman in plaid shirt tending to vegetable garden plants in a lush backyard garden.
Young woman in checkered blouse kneeling while tending to cucumber plants in a garden.
Woman in gingham ruffle top holding a large zucchini harvested from her backyard garden.
Young woman in ruffled gingham blouse posing gracefully with raised arm in a pine forest.
Woman in gingham blouse and black wide-leg pants standing in sunlit pine forest clearing.
Woman standing in a sunlit forest clearing with arms raised above her head gracefully.
Young woman in pink gingham ruffle blouse sitting on grass in a sunny vegetable garden.
Young woman in gingham ruffle blouse sitting cross-legged on bed reading a book indoors.
Woman in checkered shirt reading a book while sitting cross-legged on a pink bedspread.
Young woman in pink ruffled blouse and black pants kneeling on lush green garden lawn surrounded by plants.
Young woman in white dress putting on pink satin ballet pointe shoes while sitting on pink bed.
Young woman with long hair playing black piano keyboard in pink bedroom with macrame wall hanging.
Close-up of woman in white lace dress tying pink satin ribbons on ballet pointe shoes on pink bed.
Young woman in pink ruffled blouse standing among raised garden beds with lush green trees behind.

If you're a small business owner looking for Branding Photography in the greater Moncton area, let's connect!